The Barney doll is the actual Barney. He comes to life when the kids use their imagination, as revealed in the theme song (if you just make believe him). He becomes a doll again when everyone says goodbye to him after "I Love You" is sung. The doll is used in every episode of Barney & Friends and most of the videos.
- There are some Barney Clip Shows that the Barney doll isn't even seen. However, Barney's Dino-Mite Birthday, Barney's Animal ABC's, Hi! I'm Riff!, The Best of Barney, Once Upon a Dino Tale, Barney's Top 20 Countdown, A-Counting We Will Go (video), I Can Do It!, A Very Merry Christmas and I Love My Friends are the few clip shows to feature the Barney doll.
- Barney dolls sold in stores are not the same as the actual Barney dolls on the show.