The Barney doll is the actual Barney. He comes to life when the kids use their imagination, as revealed in the theme song (if you just make believe him). He becomes a doll again when everyone says goodbye to him after "I Love You" is sung. The doll is used in every episode of Barney & Friends and most of the videos.
- Barney dolls sold in stores are not the same as the actual Barney dolls on the show.